Since February, NMOGA has flooded its social media pages with school-related motifs like buses and books, but also with images of empty, abandoned classrooms accompanied by reminders about how the state’s schools “rely on oil and gas production on federal land for more than $700m in funding”. In response, pro-industry groups are pushing out what some experts have called “sky is falling” messaging that generates the impression that without oil and gas revenue, the state’s education system is on a chopping block. Prior to mid-April, the Biden administration had paused all new oil and gas leasing and the number of drilling permits on public lands plummeted. But the tides may be turning for the fossil fuel industry as officials grapple with the need to halve greenhouse gas emissions this decade. Last year, New Mexico brought in $1.1bn from mineral leasing on federal lands - more than any other US state. “What NMOGA and the oil and gas industry are saying is that we hold New Mexico’s public education system hostage to our profit-motivated interests,” said Erik Schlenker-Goodrich, executive director of the Western Environmental Law Center. It’s one of many similar strategies the Guardian tracked across social media, television, and audio formats that employs a rhetorical strategy social scientists refer to as the “fossil fuel savior frame”. The video, from September last year, is part of a PR campaign by NMOGA called “Safer and Stronger”. “The partnership we have with the oil and gas industry makes me a better teacher.” “Without oil and gas, we would not have the resources to provide an exemplary education for our students,” she says. In a video spot exemplary of this strategy, Ashley Niman, a fourth grade teacher at Enchanted Hills elementary school tells viewers that the industry is what enables her to do her job. Powerful interest groups have deployed a months-long campaign to depict schools and children’s wellbeing as under threat if government officials infringe upon fossil fuel production. Their latest tactic: to position oil and gas as a patron saint of education. Here in New Mexico - the fastest-warming and most water-stressed state in the continental US, where wildfires have recently devoured over 120,000 acres and remain uncontained - the oil and gas industry is coming out in force to deepen the region’s dependence on fossil fuels. “They are powered by oil and natural gas!” “What do all of these have in common?” an April 6 Facebook post by the New Mexico Oil and Gas Association (NMOGA), asked. Think of four images: a brightly-colored backpack stuffed with pencils, a smiling teacher with a tablet tucked under her arm, a pair of glasses resting on a stack of pastel notebooks, and a gleaming school bus welcoming a young student aboard. The oil and gas industry wants to play a word-and-picture association game with you.
#High chaparral the hostage series
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